When hen you buy a BMW you are promised only one thing that you now own the ultimate riding machine. Since the company's formation over 60 years ago it has struggled to attain in the world of biking the same position which is held by Rolls-Royce in the world of cars. By careful planning, consistently high standards of engineering and the most detailed attention paid to all aspects of production and marketing, the company has now achieved its aim. The familiar circle with its blue and white quadrants has become synonymous in the world of motor cycles with unsurpassable quality. The story of how that great aim was achieved makes fascinating reading for anyone with a feeling for good motor cycles.
