Vincent Stanley, Patagonia's director of philos- ophy, and Yvon Chouinard, its founder, draw on fifty years' experience to challenge business owners and leaders to rethink their practices in a time of cultural and climate chaos.
In an unprecedented action in 2022, the Chouinard family converted their ownership to a simple structure of trusts and nonprofits, so that all the profits from the company will be used to combat the climate crisis.
In this exceptionally frank account, Stanley and Chouinard recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible and take this bold move. They describe the threats of traditional capitalism and how other companies, as big as Walmart and as small as the corner bakery, can navigate through economic sea change and slow the drift toward ecological bankruptcy.
The Future Of The Responsible Company Patagonia 2023 Paperback GD
