EXPLORING THE NEW SCIENCE OF MEMETICS
Now available in paperback, this bestselling book presents a new framework for understanding the dynamic forces at work in human affairs - not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, Spiral Dynamics synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace.
Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of 'memes' and Clare W.
Graves's 'Levels of Existence Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of "MEMES represents a new element in the 'Science of Memetics' and why ideas resonate or not. Spiral Dynamics demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world.
Don Beck is Co-founder of The National Values Center, Denton, Texas. He taught at the University of North Texas; played a major role in the South African transformation; and applies and enhances Gravesian/Spiral Dynamics concepts in corporate, educational, and geopolitical initiatives worldwide. He is active with Ken Wilber in the Integral movement.
Chris Cowan is Co-founder of The National Values Center and is based in Santa Barbara, California. He is partner in NVC Consulting which seek to continue and build on the legacy of Dr Clare W. Graves through research, application, and publications.
