"Women are into fashion, men are into style, style is forever"
Demenico Dolce, Dolce & Gabbana
Behind nearly every item in the modern male wardrobe is a 'first of its kind' -the definitive example, often designed by a single company or brand for specialist use, from which all subsequent versions have evolved (and originals of which are now collected in the booming vintage market).
The T-shirt, for instance, may now be ubiquitous, but was created by American company Hanes for US Navy personnel at the turn of the 20th century, and subsequently adopted by sportsmen and bikers. Other icons have been designed for sport, farm work, protection and made their way into everyday use.
Icons of Menswear examines, item by item, the most important and famous of these products-their provenance and history, the stories of their design, the brand or company that started it all and how the product shaped the way men dress today.
With 264 illustrations, 173 in colour.
Icons of Men's Style by Josh Sims Classic Menswear Book 2011 Paperback GD
