An originator of West Coast street style and attitude, FUCT began life in the early 1990s as a cult Los Angeles brand and went on to become one of the most influential American streetwear labels, influencing not only the style but also the graphic and referential approach of countless companies and designers worldwide.
Driven by the distinctive and provocative vision of its creator, Erik Brunetti, FUCT's appeal drew on contemporary skate aesthetics and invoked a Situationist slant on the pervasive brand-oriented consumer culture. Famous for approaching cultural iconography with a mixture of homage, affection, irreverence, and aggression, and renowned for collaborations with artists and entities as diverse as David Mann and Shawn Mortensen, FUCT has flirted with controversy even as it has remained at the forefront of American street fashion and culture.
Published to coincide with the brand's twentieth anniversary, and with the contrasting perspectives of cultural commentators Aaron Rose and Gary Warnett alongside an introduction by Erik Brunetti himself, this is the definitive survey of FUCT's output, and a carefully constructed exploration of the artwork, sketches, and films that have inspired and informed this unlikely icon of contemporary street style.
FUCT Book by Erik Brunetti and Aaron Rose Street Culture Book Rizzoli 2013 Hardcover
